The URL slug is your best opportunity to help these people realise that your content is relevant to their needs. Similarly, when people in your target market see your content on social media, they will often look at the URL of the content before clicking through to read/consume it to check whether the content is likely to meet their expectations. For instance, when someone googles something, they will often evaluate the relevance of the URL displayed in search ads to ensure the advertised web page is relevant to their search query. In addition, the URL slugs you choose for your content can influence the behaviour of your prospects because a relevant URL helps people determine whether a piece of content is right for their needs.
But on the other hand, it’s often your only opportunity to include a keyword in your URL. If you’re not careful, it can drastically lengthen your URL. So the slug for this URL is ‘write-seo-blog-post’.Īs you can see, the slug you choose for a blog post can have a big impact on some of the URL-related ranking factors that Google looks at.
#Yoast seo edit social media meta how to#
To illustrate this, let’s take a look at a URL from my blog post How to write an SEO-friendly blog post that attracts potential customers to your website and generates quality leads. So, what is the URL slug? The slug is everything between the last two slashes ‘/‘ in a URL. So, before I teach you how to modify your slugs, I want to make sure you know how important it is so you don’t skip this vital step. But while it’s easy to do, I also know it’s easier to just upload a new webpage or blog post and not bother with changing the slug. I know you probably just want to know how to change the default URL slug that WordPress generates for your content. What is a URL slug? And why should you modify the default URL slug? Here’s a good set of instructions that will guide you through installing and setting up Yoast SEO.
#Yoast seo edit social media meta free#
If you haven’t installed it, go and do that now (the free version is more than adequate). I have used it in the past because it does a good job, and it’s easy to use. Yoast SEO is one of many plugins you can use to specify SEO particulars like the URL slug but it’s the most popular.
Let’s make sure you’ve got the right plugin. If you’re using WordPress, Yoast SEO makes modifying the default URL slug easy. While you have little control over much of your contents’ URLs once your website and content strategy are set up, you can easily optimise the URL slug for every piece of content you post on your website.
SEO is the process of optimizing your website to appear for specific targeted keywords to increase the amount of organic traffic your website receives. This is where search engine optimization or SEO comes in to play. And, the benefits of WordPress are endless, from its built-in blogging platform to the ability to create a free eCommerce store or a business website.īut once your website is built, how do you make it appear in Google for the keywords you are searching for? How do you drive organic traffic to your website? WordPress is a great CMS used by millions of websites and businesses around the world. So, you have yourself a WordPress website and you’d like to increase the amount of organic traffic you are getting.
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